Design is My Passion
I enjoy ambitious projects where I'm a nimble and dynamic team player making an impact. I've designed and developed unique digital experiences across prestigious companies in B2B, B2C and DTC spaces.
Profile

Originally hailing from Lincolnshire with a move to London in 2008, I have a background in computing visualisation, 2D and 3D graphics. I'm a creative and reliable experience designer with an eagle eye for detail, who blends a palette of strong design skills with clean, semantic code to create memorable encounters.
Spanning 15 years of experience, I have worked with clients such as: Microsoft, CloudNC, Rafinex, Knight Frank, The Premier League and Richard E. Grant. I'm reliable and efficient, and I bring innovative technological skills to creative teams. My tools of the trade include Figma, Sketch, Adobe XD and the Adobe Creative Suite (primarily Photoshop and Illustrator). Additionally I use VS Code for building frontends.
I've helped many successful brands create beautiful solutions for their customers, and have spent the last five years producing compelling user interfaces for technology startups, scaleups, digital agencies as well as large corporations.
Process Summary
I'm a multidisciplinary product designer, and work end-to-end spanning some/all of the stages of UX, UI and on occasion, frontend development. I analyse competitors to identify industry trends and to establish competitor behaviours and innovations. Often I find customers have a set idea of what they require, so I work with relevant stakeholders to ascertain initial requirements and elicit these into acceptance criteria. I begin by generating low-fidelity wireframes, user flows, mockups and prototypes, and we're underway.
However, if requirements are either lacking, ambiguous or unclear, I will work with stakeholders (usually the customer/team, developers, and a Product Owner(s)) to further understand the problem, and generate the required wireframes, mockups, etc. in accordance with their needs. Through undertaking design iterations using rapid prototyping techniques, I'm able to turn ambiguous requirements into intuitive solutions.
I ensure ideas are always communicated clearly to all parties, leading to the build and delivery of a functional, intuitive and beautiful product.
Disciplines
I have honed my skills across many areas of design, technology and marketing. These include:
- UX Research
- UX Design
- UI Design
- Product Design
- Mobile Design
- Human-centred principles
- Design Systems
- Project Management
- Building trusted relationships
- Leadership and Mentoring
- Agile / Kanban Workflows
- Frontend Development
- Mobile Application Development
- Email Design and Development
- Video Editing
- Photography